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Collaborative work-related learning
Congratulations to ‘Cafe Organics', the team that had earned first place for identifying a niche for a mothers and children to have fun, meet other families and eat healthily.
The whole of Lower 5 recently gained a practical insight into the world of marketing, and by ‘learning through doing' gained new enterprise skills in a creative and fun project day.
The girls proved their transferable skills in brainstorming, creative thinking, decision making, team work, research, time management and presentation skills when they embarked on this year's ‘Marketing Apprentice' project day.
Working in teams of ten and eleven, the girls responded to a brief challenging them to conceptualise their own in-store dining facility for a branded store of their choice, meeting the needs of our ‘café' lifestyles.
Starbucks shared their real-life knowledge of establishing, growing and managing successful businesses. Laurence Unsworth and Lucy Grote, store managers of Starbucks at Borders in Milton Keynes and Starbucks in Kingston, Milton Keynes, supported the project by giving a tour of the ‘Starbucks way' and honing the teams' concept presentations.
As ‘dynamic management consultants', the students carefully defined target customer markets, undertook ‘SWOT analyses', developed full marketing plans, produced designs and promotional campaigns to justify their ideas.
The day culminated in creative team presentations to a judging panel of marketing experts including Laurence and Lucy from Starbucks.
